Marketing Manager, IT Solutions

Company: KARL STORZ Endoscopy - America
Location: Downey
Posted on: November 17, 2023

Job Description:

The Marketing Manager - IT Solutions is the subject matter expert for StreamConnect, a clinical content management application. StreamConnect empowers surgeons and other hospital team members to manage their clinical video, virtually collaborate, and monitor that status of the operating room from anywhere.

This role is pivotal in promoting and driving adoption of StreamConnect with healthcare institutions and professionals. To accomplish this, we are looking for someone who blends a technical IT competence with exceptional communication skills. With this skill set you can bridge the gap between technical and non-technical audiences. You will translate the capabilities of StreamConnect into compelling value propositions for our target audience.

Additionally, you will be responsible for uncovering customer needs and making solution suggestions as it relates to the capabilities of StreamConnect and future products and subsequently bringing them to market successfully.

II. Job Duties

• Regularly lead customer presentations both virtually and in person out of the Los Angeles technology center
• With minimal oversight, implements strategic marketing tactics and plans that support the specialty with a specific focus on driving revenue growth and increased market share.
• With minimal oversight, develops and delivers marketing resources (internal and external) to increase sales effectiveness, brand awareness and engagement.
• Manages product/program launches assigned to them and the on-going management of the legacy product/program portfolio.
• Global collaboration with business partners as necessary.
• Engages with and provides direct Marketing support to Field Sales and Service who drive the Specialty Sales as well as supporting training of new hires.
• Regularly solicits the field and customers for insights, input, and ideas on how to optimize current products/programs or how to create new products/programs and reports out on findings.
• Acts as subject matter and technical expert resource for the assigned specialty.
• Partners with Technical Services to ensure they are aware of new product capabilities and resources.
• Stays current on market trends and new product development opportunities.
• In partnership with product management, demand planning and materials management, is responsible for the demand planning/forecasting for specialty's products, as applicable.
• Ambassador for brand, image, and messaging of the specialty's product portfolio in U.S. market.
• Partners with geographies, marketing specialties, education team and functional experts to develop and execute field and customer education and training plan.
• Under guidance of management, defines and executes product/program positioning, messaging, and marketing/advertising plan in alignment with broader portfolio considerations.
• Acts as conduit to in-house cross functional team members, upper-level management, KST, and external vendors as necessary for information/insight that is provided by the field service, field sales operations representatives, customers, operations management, etc. and vice versa.
• Synthesizes market trends and communicates implications to Marketing, US Sales, and Americas Leadership Team through regular reports.
• Manages labs and conventions with minimal guidance and delivers on customer and field expectations. Reports out on activities and key learnings to team and management and follows up on leads and action items.
• Provide IT product support for sales demonstrations (configure and network StreamConnect demo systems with cart-based video and OR1 demo units). Requires travel for on-site demo support.
• Maintain (inventory and update) StreamConnect cart-based demo system. Ensure each system has the latest software, demo patient data, and correct hardware configuration at all times.
• Work with the local sales team to make sure IT is engaged and all pending IT questions are addressed for the bid and installation process. Requires travel to attend IT meetings. Requires flexible availability to participate in customer scheduled conference calls.
• Collaborate with internal network specialists supporting their installation efforts through education and technical troubleshooting.
• Promote adoption, utilization, and expansion of product at customer sites post installation. Requires travel to recently installed customer sites for product training to promote adoption.
• Create customer training materials, to include on-line training initiatives.
• Manage beta tests for new product development projects. Requires travel to test sites.
• Adheres to the cost center annual budget (OPEX)
  III. Minimum Knowledge, Education and Skill Requirements
  
  Required
  
  Minimum years of relevant work experience: 3 Years B2B Sales, Product Management or Marketing Experience
  
  Minimum education, certifications and/or credentials: bachelor's degree
  
  Minimum hard skill requirements (including computer and application proficiency):
  • Microsoft Office
  • Knowledge of the healthcare information systems and protocols including PACS, VNA, EHR, HL7 and DICOM
  • Knowledge of IT principles including server and network systems
    Minimum soft skill requirements:
    • Ability to take direction from management and executes tasks within a project in a timely manner.
    • Frequently demonstrates ability to manage some projects independently.
    • Experience in writing, presentation, and communication of complex topics to a diverse set of stakeholders
    • Consistently organize resources, analyzing and solving problems, establishing priorities within tasks given, and making evaluative judgments with supervision from the Director of Marketing
      Preferred
      
      Preferred years of relevant work experience: 5 Years B2B Sales, Product Management or Marketing Experience
      
      Preferred education, certifications and/or credentials: bachelor's degree
      
      Preferred hard skill requirements:
      • Software Tools: SAP, Salesforce, Asana
      • SaaS and Cloud Technologies
        • Licensing models
        • Privacy and cybersecurity standards
        • Technical architecture
          Preferred soft skill requirements:
          • Analytical Thinking: Ability to analyze data, interpret metrics and make data-driven decisions.
          • Collaboration: Ability to partner and execute with cross functional teams including engineering, product management, operations and sales.
            IV. Essential Function
            
            Must be able to maintain productive working relationships and treat fellow employees with respect.
            
            Has contact with: External customer and internal coworkers. Physical requirement/Demands: Regularly handling, demonstrating, installing, packaging, transporting, carrying of Company medical equipment individually weighing 1 - 35lbs. (At an employee's discretion, the employee may ask for human or mechanical assistance whenever asked to move or handle equipment.) Mental requirements/ Emotional Demands:
            Interpersonal and communication skills:
            
            V. Core Requirements
            
            Degree of accountability: Generally Managed Degree of decision making: Wide variety of tasks
            Financial/Budgetary: Supervised responsibility of revenues and cost Safety: Adhere to KARL STORZ Safety protocols Quality: Adhere to KARL STORZ Quality Management System Supervision: Does not supervise others
            
            Authority to Sign (not applicable for North America):
            
            Travel: 30% of the year, including potential international travel
            
            Your Benefits
            • Medical / Dental / Vision including a state-of-the-art wellness program and pet insurance, too!
            • 3 weeks vacation, 11 holidays plus paid sick time
            • Up to 8 weeks of 100% paid company parental leave
            • 401(k) retirement savings plan providing a match of 60% of the employee's first 6% contribution (up to IRS limits)
            • Section 125 Flexible Spending Accounts
            • Life, STD, LTD & LTC Insurance
            • We prepay your tuition up to $5,250 per year! - Tuition pre-imbursement
            • Fitness reimbursement of up to $200 annually
            • Employee referral program of up to $2,000 per hire
            • And much more! Field sales, internships, and part-time employees are not eligible except where required by state law.
              Non-employees, including temporary workers and consultants, are not eligible to participate in the KARL STORZ benefits program.
              To include, maternal/paternal leave, adoption, and fostering of a child.
              
              KARL STORZ reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Additionally, KARL STORZ, through its supervisors, may require an employee to perform duties outside their normal description within the sole discretion of the supervisor. Employees must comply will all applicable KARL STORZ policies and procedures.
              
              Credentialing requirements at KARL STORZ
              
              KARL STORZ is committed to maintaining a safe work environment for our employees and customers. Most field-based roles at KARL STORZ require hospital credentialing/health screens as a condition of employment. Credentialing can include required vaccinations, health screens & other requirements as outlined by our customers. During the interview process . click apply for full job details

Keywords: KARL STORZ Endoscopy - America, Downey , Marketing Manager, IT Solutions, Executive , Downey, California